Young Star Tyler Shamy Takes Over Waldorf Astoria Towers for an Exclusive Record Release

New York, NY (Billboard Publicity Wire) November 15, 2008 -- Tyler Shamy's personal staff, lead by Lourdes Rodriguez, who handles marketing and publicity hosted an exclusive record release party at the Waldorf Astoria Towers in New York City. Tyler, the artist who sings the popular song ''Going to LA," introduces his new song "Happy". Radio Disney star, Tyler Shamy walked through the door alongside Savannah Outen (who performed earlier that day at the Gramercy Theatre) into a room filed with invited guests, adoring fans, and close family members. Among the invited guests were industry insiders, journalists, and advertising executives.

Top advertisers and international concert promoters like Herj Virk are actively looking to tap into the appeal of the new faces of Hollywood. These young and talented performers are savvy, smart and responsible. Advertisers are anxious to capitalize on the clean-cut image reflected in the lifestyles of these rising stars. Michael Cammarata, Founder of Cammarata Management (CMI) is working closely with Headwind Media, video producer Shawn Foster of Boulevard Industries, and other media companies to access these new artists who appeal to millions of young people all over the country. Michael, who is under 25 years of age, makes media and strategic buying decisions for over 100 brands and retail stores worldwide. Cammarata serves over 10 billion ad impressions each month and monitors over 800 advertisers on 11,000 websites exclusively. His company will soon be implementing a new platform exclusive to his clients. The platform is backed by his advertisers and will incorporate strategic campaigns with CMI and Headwind Media clients. Both CMI/Headwind Media focus on brands that require a spokesperson with a clean image.

Tyler Shamy, one of the new faces of Hollywood, is a 17-year-old singer, songwriter and actor, whose new rock/pop album will be released in the coming weeks. Shawn Barron and Danny Montes of Tastemakers Entertainment worked with Tyler Shamy in his collaboration with some of the best young producers in the industry like Christian Davis, Mysto and Pizzi and the Knocks. Their combined works feature Ciara, Katie Perry, R. Kelly and Justin Timberlake. This fall, Tyler has appeared in performances with other artists including the Clique Girlz and Savannah Outen in one of the hottest lineups on the Radio Disney event circuit. Like Tyler, these young artists reflect the clean, responsible image of the new Hollywood. On the acting side, Tyler has appeared in General Hospital and in the Wayans Brothers' film, "Snowflake." He can be seen in a Guitar Hero commercial and has also worked with Jeffrey David, the producer of the Mitch Gossett sensation Ready, Set, Go! (RSG!). Gossett is the super agent known for packaging Miley Cyrus' music and acting career. Gossett represents the new young talent Ready, Set, Go! as they focus on delivering music with a good message. Savannah Outen is presently on tour with Nickelodeon's Naked Brothers' Band and is one of the most requested artists on Radio Disney.

"Stars like Miley started a trend of supporting strong values by delivering a positive message. The top brands appreciate solid character and integrity from their young spokespersons. The demand for a tween star with a clean image is growing significantly," says Richard Victor, an executive at Headwind Media.

Like Tyler Shamy and Savannah Outen, Singer/Model Corey Golden has hundreds of thousands of fans who admire her. Golden is a stunning 5'8'' model and musician (guitarist), with genus level IQ and a clean, savvy image. She was recently named the youngest nominee to the Cultural Mall 100 Most Beautiful Worldwide List at the age of 17. The Cultural Mall list focuses on nominees from 5 different categories and includes names of super models and celebrities such as Angelina Jolie, Madonna as well as new comers like model Sarah Clark.

The lifestyle of these teens is an important part of the message. Talented teens like Tyler Shamy, Savannah Outen, and Corey Golden have the values and the appeal that consumers respect and advertisers want to project. For these stars, its cool to be responsible and smart, and advertisers as well as consumers are buying it.

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